Jul 17, 2022
SEO has undoubtedly proved to be an excellent tool for business brand-building and publicity. Still, despite its promising capabilities, some nonprofit leaders do not know how to effectively leverage this inexpensive marketing campaign strategy to assist their fundraising efforts, leaving money on the table that otherwise would be invested in more community projects. However, with the help of SEO, nonprofit organizations can generate more traffic that can be converted into donors or volunteers. In today's podcast, Alison Knott From Alison K Consulting and Stephen Halasnik from Financing Solutions discuss how nonprofits can use SEO to get free advertising to be on the front foot.